For many organizations reflecting upon their IBP performance, demand planning is considered as the primary indicator on determining a successful IBP process. A demand plan that achieves utopia by perfectly aligning demand with supply and when this does not occur it must be a demand planning issue and therefore IBP must be broken. Conceptually we can all accept that there is no such thing as a perfect forecast, in practice however many organizations expect this elusive perfection and as an IBP practitioner, I am often besieged by supply chain leaders on the failures of supply chain performance as a result…
Debbie EvansSeptember 20, 2021


