Integrated Business Planning

Let’s Rethink How We Manage Business

 

IBP is provocative, challenging, and, at times, contentious, yet the benefits are unquestionable. We have experience navigating the dynamics which impede IBP implementation in a variety of different businesses. This experience affords us the opportunity to help others take the concepts of IBP and provide pragmatic operational solutions, avoiding rabbit-holes, minefields, and some of the frustration associated with the deployment.  This site is created to provide online support, answer questions, and help others on their IBP implementation journey.

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Capability

How do you know if your IBP Process is working

For many organizations reflecting upon their IBP performance, demand planning is considered as the primary indicator on determining a successful IBP process. A demand plan that achieves utopia by perfectly aligning demand with supply and when this does not occur it must be a demand planning issue and therefore IBP must be broken.  Conceptually we can all accept that there is no such thing as a perfect forecast, in practice however many organizations expect this elusive perfection and as an IBP practitioner, I am often besieged by supply chain leaders on the failures of supply chain performance as a result…
Debbie Evans
September 20, 2021
Integrated Business Planning

What Covid-19 taught us about IBP

Implementation of an Integrated business planning (IBP) process in a large matrix organization is far from short on challenges and even after several years these challenges often persists.  Navigating the dynamics of an organization that has deep seated roots lacking transparency, subterfuge, turf guarding and even egocentric behaviors can plague an IBP process often longer than the organization has the patience to endure.   How is it possible to integrate different functions in such an environment where supply chain poor performance is often the result of perceived bad forecast, a sales and marketing team that continues to miss sales targets due…
Debbie Evans
March 24, 2021
Business

Why deploying Integrated Business Planning is so hard..

Conceptually, integrated business planning isn’t complicated to discern and as a result, many organizations readily take on this journey of enlightenment. This prospective planned utopia of enlightenment that provide a regular cadence for aligning plans between our product portfolio, commercial demand and supply chain that enables business leadership to orchestrate the necessary business decisions for the achievement of strategic growth over the long horizon.  How hard can it be, right?  Unfortunately, for those that have led an organization through such a journey, it is by far one of the most challenging roles to undertake and definitely not for the faint…
Debbie Evans
December 1, 2021
Business

Supply Plan vs. Demand Plan — What’s the Difference and Why It Matters

Think of the demand plan as the company’s best read on the market—an unconstrained forecast of what customers will buy if nothing gets in the way. It’s built from history, seasonality, price and promo plans, sales pipeline, and a healthy dose of competitive intel. It should be honest about uncertainty and explicit about assumptions, because its job is to preserve a clean market signal and highlight revenue risk and opportunity. The supply plan hears that signal and replies, “Great—here’s the constrained, feasible way we’ll make, buy, and ship it.” Supply translates the demand plan into real-world actions: purchase orders, production…
Debbie Evans
October 2, 2025