Integrated Business Planning

Let’s Rethink How We Manage Business

 

IBP is provocative, challenging, and, at times, contentious, yet the benefits are unquestionable. We have experience navigating the dynamics which impede IBP implementation in a variety of different businesses. This experience affords us the opportunity to help others take the concepts of IBP and provide pragmatic operational solutions, avoiding rabbit-holes, minefields, and some of the frustration associated with the deployment.  This site is created to provide online support, answer questions, and help others on their IBP implementation journey.

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Integrated Business Planning

IBP – Where Decisions Are Made

In the movie Field of Dreams, the character played by Kevin Costner repeatedly heard the words, “if you build it, he will come”, implying that if he built a baseball diamond in his cornfield the famous Shoeless Joe Jackson would return to play ball once again.   If only this worked when implementing IBP, if you build it value will come.  Unfortunately building an IBP process doesn’t necessarily mean value from the process will miraculously just appear like Shoeless Joe Jackson and we are left with a mechanized IBP process but dissatisfied with the results. When designing an IBP process…
Debbie Evans
October 23, 2020
Operations

Order Control Gone Haywire: A Hilarious Guide to managing orders during a constrained supply situation

One of the challenges in the Integrated business planning (IBP) process is aligning the outcome of the monthly IBP process with the short-term tactical horizon.  It happens like this:  The demand review from the commercial team provides an unconstrained demand plan.  Supply Chain review responds with their known constraints that cannot be overcome, it is decided that the commercial team is then forced to constrain the demand plan and then supply chain is able to develop a supply plan that is both realistic and achievable.  The process works great! Right?  But not so fast, the customer, aware that there is…
Debbie Evans
July 12, 2023
Business

Supply Plan vs. Demand Plan — What’s the Difference and Why It Matters

Think of the demand plan as the company’s best read on the market—an unconstrained forecast of what customers will buy if nothing gets in the way. It’s built from history, seasonality, price and promo plans, sales pipeline, and a healthy dose of competitive intel. It should be honest about uncertainty and explicit about assumptions, because its job is to preserve a clean market signal and highlight revenue risk and opportunity. The supply plan hears that signal and replies, “Great—here’s the constrained, feasible way we’ll make, buy, and ship it.” Supply translates the demand plan into real-world actions: purchase orders, production…
Debbie Evans
October 2, 2025
Business

IBP Is Not a Forecasting Process (Despite What Everyone Thinks)

Every time a company decides to “implement IBP,” the conversation usually starts the same way. “We need a better forecast.” And just like that, the entire organization begins a heroic quest to improve forecast accuracy — new software, new models, more meetings, more spreadsheets, more debates about whether next month should be up 3% or down 2%. Meanwhile, leadership is quietly hoping this will somehow fix inventory, service, profitability, growth, capacity constraints, and the general feeling that the business is being run by a series of surprises. Unfortunately, a better forecast will not solve those problems. A forecast is simply…
Debbie Evans
March 16, 2026