Every time a company decides to “implement IBP,” the conversation usually starts the same way. “We need a better forecast.” And just like that, the entire organization begins a heroic quest to improve forecast accuracy — new software, new models, more meetings, more spreadsheets, more debates about whether next month should be up 3% or down 2%. Meanwhile, leadership is quietly hoping this will somehow fix inventory, service, profitability, growth, capacity constraints, and the general feeling that the business is being run by a series of surprises. Unfortunately, a better forecast will not solve those problems. A forecast is simply…
Debbie EvansMarch 16, 2026








